[00:00:00] Hey Marnie, how are you? I'm well, thank you. Jason, how are you? Good, good. What are you working on? What am I working on? What am I not working on? Um yeah, what do you want to know? Um so you are an AI adoption translator. That's what the AI says. Are you? I love it. I like to say like I like to say like AI activist. I help uh you know, I help leaders in business normally uh work out how they're going to adopt AI ethically and strategically within businesses.

[00:00:37] Yeah. You know, I um I think everybody I talk to does that. It's interesting. I I put that together yesterday cuz I had Was it yesterday or the day before? At an interview and it's a big problem. It's a big Like integrating the AI, especially in the corporations and stuff, um it's it's a big need. Um and then also it says that uh you I'm supposed to ask you to define amplified intelligence.

[00:01:09] Um okay. Well, I define that as how do we increase the capabilities of the human in the business so that you can increase the capacity of the business. So that's kind of how I see that. Like how do you amplify the human? How do we use AI to help the human be more human, to help the human solve problems, and to help the human be more creative? I think going back to you say you know, you said to me what do I do?

[00:01:42] I mean, that's what I like to say I do because that's what the marketing I'm meeting the market where they're at, right? But what you know, what I really did was just literally before this I did a presentation on becoming a

[00:02:00] from AI user to AI builder and showed um people that run their own training businesses how to vibe code. And then earlier before that, I helped a podcaster um create her own little mini app that helps her repurpose all of her podcast transcripts into blog posts, into LinkedIn, into captions, you know. Um yesterday I helped a charity um humanize some bid writer and create some research funding.

[00:02:22] Um and then this morning I worked with a marketing strategist to for her to create her own intellectual property tool that's a marketing co-worker. So, you know, that's what I really love to do, but, you know, I can't put that all in my marketing, right? Uh you're doing well. Usually what I do to research people, I go to their LinkedIn and I copy the whole page.

[00:02:43] I I never hear anybody talking about this, but it's my my dummy hack. Um I just copy the whole page, you know, even copyright at the bottom, whatever. So usually I go to it it's PodMatch almost always. So PodMatch profile and then LinkedIn and then like the site and I can't remember Oh, you know what I did for you? Um I copied I went on um PodMatch and I've got all these all these interviews scheduled and I was overwhelmed.

[00:03:08] So I I copied the whole page and then So I don't even think I researched you. I think I I plugged that into Manus. I know. I cuz I was I mean I still do. Actually I still did. I still pasted the basic research into GPT. But uh and I and I said just give me five points and five questions. I'm done reading all this stuff. Like I'm not going to remember it.

[00:03:28] So um and usually I never even mention anything in the things. It's just a few of these terms stood out. So anyway, so I jumped it into Manus that copied, you know, 18 profiles or whatever. Um and the timing and the scheduling is never right. I got to figure that out. I think I did. But you know, cuz there's the scheduling thing on PodMatch and then there's the Calendly and then there's the whatever.

[00:03:52] So um and I I dumped it into Manus and I said research all these. I'm going to I'm interviewing them, right? And it did a pretty good job.

[00:04:00] not a great job. It would have been better from LinkedIn, you know, the way I normally do it. But um and so I just yesterday, I think it was yesterday, I was talking to a woman and um we were really talking about how everybody knows AI is going to displace jobs. But um like what I've heard is the great companies, maybe goes back to Good to Great, you know, Jim Collins or something, um will use it not to to save money, but to provide like 10 times better service, and then they'll make even more money.

[00:04:30] Um and then so we were talking about that, like how maybe it would be wise for companies to say, look, we're not laying off anybody this year right now, right? You guys got a year, but you better use AI. You better learn it as much as humanly possible. And no pressure, but we're going to talk about it each week, right? Like do something to like create that pressure but a safe environment because then, and I'll shut up what you made me think of, is I think maybe because there's a huge market, but nobody I think, except for maybe you and a few other people, understand navigating it within corporations.

[00:05:08] But there's going to be a huge market. So there's a huge market for that, but for coaches, like for individual, like almost like replacement for companies. These people need a coach. That's it'd be interesting to see like personal AI coach, 100 bucks an hour, 150, because you know in an hour you can help somebody leapfrog what it took you months to learn.

[00:05:30] Yeah. Yeah. There's so much to unpack there. Um I would love to quickly touch on the whole, you know, jobs displaced. I think I think that is a reality, but I also think we have to have a mindset shift around the jobs being replaced should and ideally change to your job description changes because your role changes, right? And I think that's really key and I I would really love us to be more positive around that.

[00:05:55] And you know, I just said that in one of my presentations earlier this

[00:06:00] week is, you know, the the most um the most uh well paid job back in the 1900s um from a certain population and uh and the most popular was uh the people that used to walk the streets and pick up the horse poo from the carriages. You know, like that doesn't exist and then, you know, then it was the people that were in the manufacturing, you know, but then those jobs got taken, but actually they just changed.

[00:06:25] They just pivoted to fixing the machines or creating new machines, you know, and then you had your sales people that used to advertise and say do you want to come in the Yellow Pages, you know. They they their jobs still existed. It just looked different, you know. So then they started moving to Google Ads. Like we have to really change our mindset on that, get away from this whole your jobs are going to be like, you know, change to your job role's going to change.

[00:06:54] We should all, you know, try to focus on the positive around that and the business is exactly like you said. The businesses that um are thinking about amplifying the human intelligence within their business so increasing the human capabilities, that does increase the capacity of the business and therefore you make more impact and make more money, you know.

[00:07:16] Like that is massive. Um. Yeah, I um I mean I believe in capitalism and and to like to the extreme degree. Um so there's everything dies. Every is every human, every company, every uh empire and usually the empires die after 200 years historically. US is at 250. You can go You could do You could think about that for a little while what's going on. Um but like things will die um and and things will die that need to die like sucky companies because the good companies will say, okay, we're 30% more productive right now and we couldn't afford to hire a greeter and not just a greeter at the front door that says what can I help you with today, right?

[00:07:57] They open the door, they hand you a, you know, a

[00:08:00] a bottle of water and they say, hey, if we can help you in any way, come back to me, come to any employee, we'll help you, right? Like that would be the and then that tiny thing because you know 95% of people are going to say no, but they're going to be like nobody else does this. And then they'll say, why do you do this? And they say, you know what?

[00:08:19] We AI has made us 30% more productive. We'll be honest with you. And instead of cutting stuff, we're going to give you more because it cost us the same. So why would we be greedy? Yeah. I love that. And not greedier. They go to their AI agent and they say, I've got these three guests coming. Tell me something about them that I can, you know, help build a rapport with straight away.

[00:08:40] Like, yeah, I love that because guess what? That's bringing back human into human doing business and life. Yeah, I really like that. You also said something about, um, you know, um, the businesses that really work with the humans to to improve the capability of the business, right? Interestingly enough, um, that's something that I'm kind of moving into is, um, encouraging businesses to create hackathon days instead of these CPDs days, you know, these mindset days, you know, team culture like, you know, that's all well and good, but that's very like 2000s.

[00:09:11] Like we're in hackathons now. Like let's get together. Let's challenge ourselves. What agents can we build? What problems can we solve together? You know, how can we, you know, like really uplevel ourselves as humans in using this technology? So I think the ability to be able to do your away days or do your professional development days, I think really needs to take a pivot into how you're using AI to to do those things.

[00:09:34] That's a really good idea, the hackathon days and and for companies to do it Monday through Friday, not on the weekends. You know how companies Oh my god. But um, because I used to help organize, I used to participate in and organize Startup Weekend, which is by Google and then I don't know, I forget Techstars or something in a Colorado's something.

[00:09:53] It went through all these changes. But and that was and then also from personal experience, like I think people learn

[00:10:00] when there's a pressing problem or a pressing need, then the need for that hackathon is or the desire is to win, right? It should be. And um and and then that's a crunch. That's a almost like a fake crisis where people would suddenly download Claude even though they never did for a year and they've been relying on GPT and then they see the pros and cons and then they do perplexity.

[00:10:23] And um yeah, that So what do you see when you in companies, what are they using or what should they use? And like what is the process like when you start helping? Yeah, so believe it or not, my top asked questions is should I move from ChatGPT to Claude? Literally, I've probably answered that this week at least 10 times. Um yeah, yeah. Oh my god. Both, both, come on.

[00:10:46] Yeah, but also like where's your operating system? Who are you sharing it with? Do you need business seats? You know, like it's, you know. No, yeah, yeah. Um what I do say to like organizations and SMEs that I work with is the first and most important thing is where is your intellectual property being stored? And what I mean is are people in your business using personal ChatGPT accounts or personal Claude accounts?

[00:11:12] Because if they are, you don't own that intellectual property that they're building. Like the conversations that they are having with AI is, you know, known as hybrid data. It's human to AI. In the UK, the company does not own any of that data if it's in a personal AI account. Right, so and I don't know about the US, so feel free to ping in with that one.

[00:11:35] But, you know, if I have a business and I have a VA and I've got a social media manager and they're using personal ChatGPT, I can't I don't own any of the material that they are creating. Um so I often move um or not not always move but create AI operating systems. And when I mean that, I mean the co-workers within the AI large language model, either in Gemini or Copilot.

[00:11:58] Um I never used to promote

[00:12:00] Copilot, but now that they have Anthropic and they have Claude built um in Microsoft Word, yeah, you can use Claude inside Word um and Excel. Um it is a much, much better model than the um than Copilot. Um Copilot is also increasing. They've got agents, they've got studio, so they are definitely increasing. And if you're already paying for a Microsoft um suite, then you might as well use the AI in there rather than creating a ChatGPT business account and then paying in here in the UK it's £30 um a seat.

[00:12:29] You know, if I've got four staff, only four, that's 36 that's £120, you know, whereas I've already got access to Copilot. Gemini's the same thing. If you have a Google Workspace, you get Gemini for free. And in my opinion, Gemini is one of the best models and will continue to be the best models because of all the infrastructure. You know, it's got notebook, it automatically links to your Google, you know, it's got AI studio.

[00:12:54] You can create apps anywhere you like. It's got canvas. It creates HTML web pages for you. Like it is just phenomenal. So this week alone, I've moved a marketing agency and a publishing company to Gemini. Wow. Well, yeah, Gemini, I I just whenever I search and maybe it's because I don't use it as much except for for images and video, um it it gives me like an odd answer.

[00:13:15] I wonder if I need to train it and give it instructions like I have GPT where it's it doesn't like automatically make the document or make the thing. For a while it was doing that, which is almost like an agent, right? Like it was just doing it and maybe I missed something cuz I'll be doing multiple ones at the same time. So I think I need to give those another chance because I'll do it as like a fourth frame of reference so whenever I'm researching stuff cuz sometimes it'll find stuff.

[00:13:43] And usually from Copilot, which I never use, it was short answers. So maybe I needed to save both of them kind of like GPT that knows me, give a medium answer or like with this research for podcast people, you know, um only give me five you know, five points and five things. So I

[00:14:00] maybe I'll do that and try and train it better. Is that Do you think that's it or? Yeah, so if you take um Gemini for example, you know, the real key way to use Gemini is use Gems, right? So you add the knowledge base and you add the custom instructions and then you could connect it to a notebook as well. You can connect it to your Google Drive, like you can connect to everything.

[00:14:21] You can even share it like you share a Google folder, you know. So from from a team's perspective, it's absolutely fantastic. Um you know, the marketing agency that I moved, they went and created three beta testing client Gems. Um one was social media, one was SEO, um and one was account management. So they have three Gems all for the one client, all shared amongst the team.

[00:14:41] You know, so if the account manager happens to be off on maternity leave, which to be fair she had, you know, had recently done that, you're not picking up all the account stuff separately. It's connected to her Gmail email, you know, it's connected to her Google. It's it's the whole kind of second co-worker there. But Gemini is definitely better to use inside Gems than it is in the general chat.

[00:15:03] And they've just released and I and I've got a confession, I haven't played around with it, but they've just released something called Notebook, not to be um confused with NotebookLM. And that is basically another ability. It's kind of like creating a second Gem inside a Gem um of which it could be a notebook about these are the, you know, these are exactly how I write, you know, my LinkedIn posts or this is exactly how I write the podcast transcripts, you know, almost like a skill but not quite a skill in the markdown files that you would see in Claude and now Perplexity have skills by the way, which um I have played around with the other day.

[00:15:39] Um so yeah. I've uh I I hardly ever mess around with like all that stuff, but I used to mess around with Gems. Is is that like a custom GPT or is it like a a project? Cuz I use projects all Yeah. It's like a project because all the memory saves in in the Gem, whereas a GPT you can't see any of the memory and it doesn't fine tune right a GPT because it's not learning

[00:16:00] on any of the previous chats and the only way to keep the memory is to open the same thread from the chain GPT link. So yeah, it it's like a project. I almost do everything in a project on GPT. Um I'm kind of good about it with um I think they're called projects too with Claude and then yeah gems and then it's spaces with Anthropic um which actually yeah.

[00:16:20] Projects with Claude, spaces with Yeah. Yeah. And um I almost especially with GPT cuz I use it so much that I like yesterday the day before I cleaned up my history cuz it's so much. But when it's in a project I don't worry so much cuz I can cross index it. But yeah, it's it's that's the way to go. I've got a little hack for you on chat if you like. It's so it's so crazy different sides of the world.

[00:16:43] You call it GPT, we call it chat. Usually I just say AI cuz nobody cares, you know. I just I know totally right. Um if you go to your so we're on chat GPT, bottom left hand side's the profile. If you go to personalization and you go to memory, it actually now shows you I think it's about 10 kind of paragraphs of what it's remembering and you can either delete or change it which is really interesting because like you said you've deleted a whole lot of chats because you know I don't know whether you agree with this and I'd love to hear your thoughts but I seem to have kind of made something up recently where I'm like do you know what we have also outgrown our AI because you know we're developing it so much quicker rate the way we're learning making decisions you know communicating with AI the way you know the way we communicate with AI in 2023 versus what we're doing now is so different so we almost outgrow our AI at times so it's really important to go and archive a few things and check the memory and you know just try to clean it up and I call it fine-tuning we just want to fine-tune our AI fine-tune our projects even if you're going into the project and saying you know what have we done in the last month that would prompt you to change the custom instructions you know like we because we're moving so fast that we can't we

[00:18:00] different humans. I know. I went through Have you ever had your it tell you that the instructions are too full? Cuz I'll be doing something and I'll say remember this, remember this, remember this and it adds to it. But so you've had it say it's too full and it needs to compress? No, I haven't actually. No. Yeah, no. But I think I I think because literally monthly it's the first of every month it's in my diary.

[00:18:25] It's a 30-minute fine-tuning schedule and I just go into all my projects that are actively being used and I'm saying, you know, how can I adapt these custom instructions or change? And then it will write new custom instructions for me every month. So it kind of remembers that way. Yeah, and it it it learns you so quick. I went I used the browser. I use Atlas.

[00:18:47] Do you use Atlas in the comment for perplexity? I'm not much of a chat user. I use Comet and Computer in perplexity. Yeah, every time. And um I started having a little play around with antigravity on Google, but it needs a bit more time like Yeah. It needs a bit more time. It's still a bit clunky and I find it takes a lot more longer. But I'm I mean my client delivery like where how I do all my client work is through perplexity and I use computer all the time.

[00:19:16] And then my personal kind of AI operating system for me personally I use Claude. Yeah. So what about Vibe coding? You mentioned that briefly. What are you what are you using and what are you doing? Yeah, so um well I just did a workshop on actually for the trainers. So I showed them Lovable, Claude Artifacts, um Canvas on Gemini, and AI Studio. Um so yeah, like I said, what did I do on Lovable just this time?

[00:19:41] So I created a um little guide on um Microsoft the difference between agent um studio um and then how to use Anthropic. So how to use Claude within Microsoft. So just kind of created that as a little guide and a landing page. For the presentation I did, I created a bonus that was called um five AI winning

[00:20:00] AI mini apps, winning mini apps or something. So it was about um them trying to solve a problem either in their business or for their clients. Um and then identifying that and then being able to work out which platform to build on. Um I think I gave them three different platforms. Base 44 I put in there because I love Base 44. It's probably my go-to in terms of um building.

[00:20:22] And then uh it was um how prompt, so help you prompt and then you know how you would monetize or publish. So that's kind of you know little build on Lovable. Um in AI Studio I created the podcast transcript. Um we created the um uh the humanize bid writer for the charity. Um and then in Artifacts I actually vibe code all my proposals. So my little hack is I get on, I do a strategy call, 30 minutes.

[00:20:46] I listen to where they're at in their AI journey, what they want to achieve. We normally break their business down into three sections, lead gen, sales and marketing, um client delivery and like business operations. And then they kind of, I'd say something like if I could magic if I could wave a magic wand, you know what AI what what do you want solved basically.

[00:21:07] And then yeah I just put that into um I take that off Otter, I put that into Perplexity and Perplexity helps me write the guides. Um and then I I have been building on Perplexity and sharing the links but the quality's not as good. So then I put it into a Claude Artifact and then I share that as a Claude Artifact because I can see when they've opened it so I can see how many views.

[00:21:30] Um and then yeah normally it's proposals. Sometimes they even you know do a call to action, book a workshop with me and here's the payment link, you know like I get a bit cheeky like that as well sometimes. Um but yeah a lot of client facing stuff I just do it as a simple link on Artifacts. I used to do a lot on Lovable but it gets really pricey like you know.

[00:21:52] I'm already up to quite a lot a month and it's you know. Yeah so anything kind of client facing I I deliver via Claude Artifact.

[00:22:00] And yeah, I build a lot in perplexity. I don't know if that answers your question. Yeah. No, it does. I I um I forgot about can canvas in Gemini. I used to I used to mess with everything and it come out and I'd I'd listen to podcasts. Now I now I can't listen to podcasts right because I mean I've got I've got I got I know I got enough AI and I don't even really Oh my god.

[00:22:20] So um I just did one yesterday and I I'm just I I didn't I'm not going to listen to it because like I I participated in it, you know, and it's like anyways, you know, I'll listen to this I'm sure because you're mentioning a lot of stuff. So what I do artifacts are genius people don't realize and it hosts it does it's super fast, super easy. You don't have to deal with whatever you're exporting it doing whatever.

[00:22:44] Um uh and then what I love is gamma. Gamma. Oh my god. It's for my proposals. It's so easy. It's so good. And it it makes me think like it's like a super cheap lovable because you can do multiple sites. You can attach a domain and lovable is great once you like really know what you're doing and customize it. Otherwise it all looks the same so you might as well use gamma or or you know artifact you know.

[00:23:06] Yeah. Yeah, well the presentation that was called AI user to AI builder I built in gamma and actually built it was it was a bit risky but I built it live. So basically when I was on this Zoom right and I basically was on this Zoom and I was like right I'm going to do something I haven't done before. I'm going to teach you how to vibe code. Um and I created the course via talking so I had my transcript and I put that transcript with my framework right that I teach and I'm going to put that into gamma and you're going to see the whole presentation vibe coded which it did.

[00:23:38] Um I just added a couple of images which were like QR codes to contact me and the QR code for the um the bonus mini app thing that I created for them and then I just gave them the link to view it as I was going through it. So I did the live build on gamma and you're totally right it's so easy. That's normally where I send people on their first experience of vibe coding and I do

[00:24:00] my presentations on that and I do a lot of carousels um for social posts. But I don't do proposals or anything and maybe I should. Um yeah, I could think about that one. That'd be a good one. It's crazy easy. It's so laughably easy cuz I'll do research and perplexity on a company and then I'll just do it everywhere and then usually GPT and I say do a gamma.

[00:24:21] But sometimes I'll even just take the raw data, you know, raw just because it's doing the same it probably has Claude baked into it or or Gemini and it's processing the data just like lovable. That's what a lot of people don't realize is they you can almost skip a step. I'll still usually organize in GPT from, you know, everything else. But like sometimes I'm like, why am I doing this?

[00:24:44] I'll just dump it in. It's going to process it the same way, right? And format it better and give more context for future stuff, right? Versus filtering it first or compressing it first in GPT. So in the US back to what you were saying, I don't think it's federal where um what you do on your own time as an employee is protected. Um or is I no, I should take that back.

[00:25:07] I think federally there's no decision or there's no or there's no law saying that if you do it on your own time that you own it. But companies assume that they do. Um like anything. So Disney is well known for because whether it's legal or not, they've got the pocketbooks, right? Like when they sue you and they want to make you the example and they spend $10 million suing you for and they've done that before with intellectual property.

[00:25:33] So it's with their thing you sign and a lot and a lot of companies in the US you just basically sign away your rights. So you say anything you create an event whatever any intellectual property while you work while you're in their employ is theirs. And I've seen other companies do the same thing and I'm like good luck with that. Yeah. Well, my question more is how do you access it?

[00:25:56] Like, you know, you're in a business you got a you are Yeah.

[00:26:00] email address, someone goes off long-term sick, you just get the logins, you just go do IT service and get the logins. You cannot do that with someone's personal ChatGPT account. Yeah. So, it's, you know, put the intellectual property who owns it aside, the reality is you cannot actually access Yeah. Yeah. that material. Yeah, and it's um and I wonder too because like one of my last real jobs, they used Slack, and I absolutely hate Slack.

[00:26:26] Like I hate Yeah, and I was on Reddit like just trying to piss people off, and they were like, is Slack still good? And I was like, Slack was good for a month when it came out 13 years ago. Like I remember when it came out. Um but that is interesting because I did an analysis, and this was months ago, um for a $20 a month subscription, which now they have an $8 level, but which for most people, which me, I don't even hit the limits at $8 at GPT, and I use it a lot, but I use the other one, so I spread it out.

[00:26:57] Um at $20 a month, saving, you know, the average employee $10 or 10% a day, 10% overall productivity, which is extremely mild, extremely, the payoff was like $7,000. If a company isn't giving their employees anything they want AI-wise, as long as they're using it, they're completely stupid. Um and so like the company should be paying, in my example with Slack, is I'm pretty sure that Slack's using AI, and then the company, you know, the admins get a report just like I can of the sentiment of of whatever.

[00:27:27] It's It's so, you know, while I hate that companies do that, that's what they're going to do and need to do with the AI. See who's using it, see what they're using it for, see what's most productive to as a coach, you know, which it is now, you know, it's a good coach. Yeah. And you said something about phasing out, and I think people need to realize that, and they need to phase out.

[00:27:51] They need to join stuff for a month, phase out of the photo phase, phase out of the video phase, phase out of the blogging phase, you know, like in

[00:28:00] keep going cuz there's so many phases. Um and that's where I'm at. Like I'm burned out on the vibe coding phase, right? And And that's the thing. So now I'm in the agent phase and so and whatever phase is next, right? Yeah. Yeah, but you were ahead of the game. I mean, you've got 10% of the people, you know, burned out on vibe coding because, you know, 90% of people don't even know what it is.

[00:28:22] So, you know, I forget that a lot, you know. I forget that Yeah. Yeah. we are massively ahead of the game. And obviously because we've taken to it, it works with our brains. The amount of time, you know, I I've tried to explain the concept of a project in ChatGPT and why you would use a project over a chat. Yeah. And sometimes for some people, and this is no exaggeration, and it's said with love, it's not sent said negatively, but they just don't get it.

[00:28:49] They do not get why. So so, you know, there is also now an element of knowing about it, taking action, but executing it in the right way. Like they're actually three different levels. Um and believe it or not, lots of people are still stuck at one and then some a lot of people are still, you know, pushing being stuck at two. Yeah. Um yeah. I would recommend people if because I've trained my my, you know, special instructions, especially GPT, to not be nice to me.

[00:29:15] I'm like question everything, right? Because I I don't need the self-reinforcement. And it still does it. It still leads me astray with that stuff. But um and uh but then I also ask it. I'm like objectively I I don't have to ask that anymore cuz it's going to tell me the truth. I'll go, how am I doing with AI? And uh if I say how am I doing, it tells me, you know, psychologically, which I just don't need to know um at this point.

[00:29:40] Um but I don't. And then but it'll I'll say, how am I doing with AI? And it will say, you've gotten worse, you've gotten better, you're doing better with this, but you're doing worse with that. Cuz I try to benchmark and try I I used to try and get 10% better every weekend, which now I don't pay much attention. I can't remember the last

[00:30:00] some asked it, but I wish people would do that because and use it as a coach and and you know what? Sometimes I don't like what it says and sometimes I disagree with it with what it says, right? It'll say you're not doing this. I go, well, this week I was dealing with this, right? Like so yeah, I'm not doing that, right? But I think people could benefit a lot from that and say how can I get better, right?

[00:30:23] And give it those questions. Just don't ask it once because then like they'll get better answers. They'll get better responses because it knows them better and it cross indexes it. So I try and simplify everything and with actually I never talk about folders. I might just say do it because otherwise it's messy and then not really tell them, right? And it cross indexes and it So that's what I do for and I try and keep as few projects as possible because they get messy just like the stupid chats and then I'm like I've created another problem.

[00:30:54] So I think I have three now. I might have four. Um you know, I try and keep them as simple as possible. Yeah. Yeah. Yeah. And then yeah, the key is to create a new one. So I had a I had a um uh I think I just called it my business strategist, right? And then I I kind of outgrew that. It was getting old and I was like right, I need to take the key bits and I need to start a new one and and and this one is, you know, um uh I can't remember what I called it.

[00:31:20] It wasn't business strategist. It was oh my my business CEO. So help with more strategic decisions not so much and I just it's the same concept but it's I need to sometimes start fresh because it's old, you know. But come back to I think there was a business idea in there, you know, when you said about um checking in where people are at. I bet you could create an application by which it is an AI coach and you basically just get it to ask questions like what have you done with AI this week?

[00:31:48] List five things and then each thing that you say that you've done it used AI for, it takes you to the next level, you know. So for example, if it was um you know, I've coded a presentation on gamma, right?

[00:32:00] um it could then go okay well that's great but your next level is could you repurpose that presentation into carousel posts and here's a linkedin or could you um take that presentation and um create a uh you know a client-facing app that could add value you know like i think there's like something in there yeah no i think so what do you mean by carousel because i i took me months to understand that with linkedin which now i'm banned from linkedin i can access yeah i can access it but i can't leave a comment and and i can't message with anybody unless they message me first i was arguing with people maga people right and like apparently like they'll be inappropriate and jerks but then they'll report you for doing the same thing actually it was one of the best things that ever happened before to me because then i prioritized my stuff because linkedin is is declining rapidly because it's 95 written by ai 95 about ai they changed the model so you know it was using a meta model it was cool it was using a llama trained model yeah about six months ago yeah i looked into it because the decline happened about six months ago i looked into it it was um it was it was a llama model honestly look at yeah i'm like oh no wonder you know llama's like you know meta one of meta's really sad ones um yeah it's it changed its model and the model that it was using was then it was picking up the wrong algorithms so it was about you know like my stuff was only getting shown to people who were fan girling me you know liking my content which is like my next door neighbor or you know like just or someone in my networking group and it was like i i you're already in my networking group i don't need this to reach you you know i need it to reach you more organic so it needs to be about the content not the people liking it you know um but yeah it was a llama model and i don't know where they're at now but

[00:34:00] percent it was, yeah. Then it I was doing carousels, but it was just PDFs. Is it something different to do a Yeah, no, that's what it turns out. So the carousel concept comes from Instagram, right? Where it's like you slide across the pictures and they're all images. So you can do the same thing. So I create them normally in Canva or Gamma. And it creates slides and then you just go and save it as a PDF and then those slides come across as images.

[00:34:26] Oh yeah, okay. That was like magic cuz I saw that for months. I was like, how are these people doing this magic, right? Where you slide, right? And then I think actually I did it in Genspark the first time, which is which is great, but like gets pricey. Manis gets very pricey. Yeah. Oh no. I moved one of my clients. So one of my clients um is, you know, really quite far along in his AI journey and he'd outgrown chat a little bit and he was trying to do like real agentic stuff and I was like I said, I think you need to either go in Manis or Genspark and I sent them both to him and he opted for Genspark and he goes, I've run out of credits and I'm paying.

[00:35:04] And I'm like, but isn't but um correct me if I'm wrong, you can change the model on Genspark cuz there's two different pricing models on Genspark, I think. On almost all of them you can do that. Like I is it Replit or one of them? Sometimes they'll say use this model for free. And um I don't know. And uh yeah, usually you can change models and there I never do uh just cuz I don't necessarily understand the different models, right?

[00:35:29] Like and almost always the default is Claude and it almost always turns out well. So like some people I hear talking about like the benefits of the others, especially for price. And that's how it is a lot of times is it'll be much cheaper. Like Manis 1.6 versus Max. And Genspark I haven't used because like I was wonderful and then I hit the credit and I'm like, I just burned through $30.

[00:35:52] I think it was a Saturday in bed on my phone in the app just testing it out, right? Yeah. Um so Yeah. On on Claude though, so in Claude

[00:36:00] I change the model often. So if I'm using Opus, I'm hitting credit limit. Well, not not credit, but like it will say, oh, return at 11:00 p.m. to keep going. And I'm like, oh. So I often will always start on the lower model in Claude because it's so good anyway. And I think it's called um Haiku, h a i k u. So that's like a really easy, you know, start one.

[00:36:20] And then if I need a bit more, I'll go Sonnet. And then I'll finish with Opus if it's some, you know, if I'm maybe creating a little app or something. But otherwise, I just try and keep it in the lower model because you just you run out of um tokens. Yeah. So what do you whenever you This is a problem I'm having. How do you manage different customers with their different stuff?

[00:36:42] Like cuz I'm I don't want to have everybody on my in my Lovable account cuz then it's just a nightmare transferring. So then I want to have accounts even though I'll eat I'll pay for subscriptions and stuff cuz I don't want to bug them to pay me, right? And I just double my price anyway. So I'm like, whatever, I can get the $20 a month for Lovable if needed.

[00:37:02] But I want them to have their own account. How do you do that? Like because then it's so freaking annoying. I have three computers, all these different browsers, some incognito to stay logged in to other people's junk. How do you do that? Cuz it gets to be a big problem. At least for me. Yeah, so I think I I don't do a lot of done for you. I do mostly done with you.

[00:37:24] So I teach them how to do it. So um um yeah, so I manage all of my clients in Perplexity cuz I have a space for them in Perplexity. I've got all the chats, I've got the links, I've got scheduled tasks, you know, I've got everything. So every time I need to remember a client, I go into Perplexity and open their space and that's my second brain. I will sometimes create on um Lovable and share with them cuz then they can remix it or I'll create on AI Studio and share with them so they can remix it.

[00:37:52] Um but otherwise, I kind of do I'm a really big believer in teaching people how to do it. Like I ethically do not Oh, yeah, yeah.

[00:38:00] believe you should sell GPTs or you should sell Claude skills. It takes five minutes to learn. Just Just be a good human and teach people how to do it. You know, like I know. I know. It's And now you can vibe them. I did it whenever you could. Now you just go like to whatever you click on the left and you just vibe it. And I use Whisper for voice and you just That said, I I feel embarrassed.

[00:38:20] Like I did a GPT on my business, right? So that's or me so you can interview my brain, whatever. It's not that hard. You just give it the context and stuff. Um and um I I promoted. I did a press release. It was ninjabot.dev. I think I So it was like, oh, you know, because at that point it was kind of novel and this was probably eight months ago, right?

[00:38:39] It was kind of And I had a buddy write and and I wanted the press. That's what I wanted it for SEO and GEO. But then I was like, now I then I started creating GPTs for like everything, right? Everything. And then I never used them. Never ever. Never ever use them because then like when you're using a project, it's kind of the same thing. It's got like all the context that it's pulling for, promising.

[00:39:00] So it kind of gives you It's just And I They would change. I I don't know. Like that's I am embarrassed, but also and I and I priced out Hopefully I took it off my site. Priced out doing custom GPTs for people. And then I see all these hacks promoting it. And I And I'm like, it's takes like a minute with the with the thing. I mean, like I would Yeah, like you Yeah.

[00:39:19] The same thing happened Yeah, the same thing happened to one of my clients. She came to me. She's in HR and she I remember when I first met her almost a year ago and she thought she had it sorted because the website guy had created her a GPT. Charged her two grand for it. But he put it on a package, right? So I wondered why she was like ghosting me for a year because she had it sorted.

[00:39:40] Then she goes, my GPT is just not And I keep giving my website guy the info to update it. And I'm like, why aren't you updating it yourself? And why aren't you why aren't you doing it in a project? Like because it's just you using it, you know? And then she's like, what do you mean? And I'm like, well, this is the difference. Showed her the difference, told her how to And we

[00:40:00] new to, you know, we created a project exactly like her GPT as a project. She was, oh, and then she goes, um, oh, okay. And, uh, and then what do I do now with you? I'm like, oh, nothing, you're good. Like, she's like, but I haven't paid you. I'm like, that doesn't matter. It's a free strategy call. You know, when you're ready for something else, you know when to come back, you know.

[00:40:19] And we'd had a conversation anyway, so I sent her, you know, this is what I think your next roadmap is, and if you want to work with me, this is how you do it. And she was like, she messaged me the week later and was like, oh my gosh, my projects, I've set up four of them. Thank you so much. I don't need this GPT anymore. My website guy can't charge me this amount monthly, you know.

[00:40:39] And I'm like, that guy was ripping. Because, and I showed her how to create a GPT as well if she wanted to. And I said, look, if you've got some frameworks where you could even use this as a lead gen for some of your clients, get them to put in a, you know, a HR policy or procedure and then your GPT could order it, audit it for them and then give them the result.

[00:40:58] I mean, that's a great lead gen, you know, kind of tool from there. So absolutely do that, but you personally do not use that. You need to use projects. And the quickest, the quickest I've ever created a project for a completely new client is eight minutes. Because obviously, a bit around the knowledge base and, you know, that sort of thing. But eight minutes, you know, and in my one minute pitch I do in some networking, I'm like, it takes me eight minutes to get my four-year-old up to the bath.

[00:41:24] Yeah. I know. And like, it's, uh, and once you do it, like once you, it, once you do it for the first time, it should take you just a few minutes, right? Then second time it takes you like half of that. And it's all, for me, it's just dragging in PDFs. You know, like I'm, if anything, I'm good about doing folders on my computer and keeping everything.

[00:41:42] I keep everything obsessively. And, um, and then dragging the freaking PDFs in, dragging the freaking, like people don't realize, like that's my superpower and I shouldn't tell people my secret. Drag shit in. Right? You got a book? Drag it fucking in. Your custom GPT, that's your brain. That's your, you wrote the stupid book on it, right?

[00:42:00] They can it it it you you know you I did one for me. It's my resume. So, you know, basically somebody can virtually interview me at any time. So, I this is I like uh base 44. I like Lovable. You know what you can do in Gemini? Sorry to interrupt you. You know what you can do in Gemini? And this is what's even better in Gemini. So, instead of having to drag in documents, in Gemini you can, and this is what I say to my clients, create an AI training doc uh folder, and in there create four folders, raw data, real data, hybrid data, and synthetic data.

[00:42:33] Get everybody to add to that, and then all you do is insert the folder in your gem. So, every time another document is added into the folder, it gets sent straight to the brain. What? Yeah. So, there you can do a file and you can do a folder? Yeah. You do a folder. So, every time you add a file into the folder, it automatically it's automatically got access to it because it's a Google ecosystem.

[00:42:58] And it's Google's live. Cuz it's so I have with Manas I have it linked to all my Google stuff, which I'm a I hate Google stuff, but it's it's so good. You know the only I I thought about this and I got it wrong, and I cuz I only said one, but it's really two. The only two profitable AI companies? What are they? Google and Microsoft. Think about that.

[00:43:19] Like insane. Like and so I mean they're going to win. I think it might end up being four winners. Or no, it might end up being more cuz Claude's going to win, GPT's going to win. I think maybe Microsoft and and Meta and Google will win, but people don't know it, right? Because it'll all be in the background. It'll all be integrated with doing a Vibecoded website for your friend's birthday party that you don't even know is a Vibecoded website, right?

[00:43:47] You just think it's it's a whatever the picture things used to do to make books. Um so this is where I'm leaning with with Lovable especially cuz I and I've done this before. You can refer somebody and they get

[00:44:00] I don't know. They say five credits, sometimes it's 10, sometimes it's 15. I don't know why it's different. But if it's 15, right? And then you get 10 or 15 yourself, right? Which I appreciate. So what I've done is I That's their account. I say use this link, set up your account because I want you to have it, to own it, right? There's and you know, so I don't have to worry about that at the end and transferring their domain and spending an hour on that stupid process, right?

[00:44:27] And although still I usually register domains for them because they'll register horrible ones. And I'm like, no, I already got it. Don't worry about it. I've been doing domain names for 26 years. You do not need the best dentist in Florida. You know I'm the best dentist. Go tell everybody about it.com, right? I've seen some domains. I'm like, what the Anyways, so I want them because I want to say I'll get it started for you or because you know, you'll get five credits for free every day so you can blog every day.

[00:44:56] You can probably do two or three blog posts, right? And so I want to do that so that they can so the handoff is easier and all that stuff. But then I'll still have to like have an incognito window open logged into that account, right? Or log out. At least with that they don't do two factor like everything else does two factor. That's the worst part about the whole texting people and it's like the third time because I had to restart my computer because the RAM and then it, you know, I'm like logged out of their Anyways, the struggle's real.

[00:45:27] Like somehow there has to be a way to manage it like a lot easier. And I'm thinking it might just be The problem is is you know, like get have a computer and have a browser open for each customer and like that's it logged into all their stuff and hope you don't get logged out. Um well what it Yeah. Where are you in No, I don't think it's not I again I do it done with you.

[00:45:48] I don't really do much for you. And if I do, I I just share the link with them and then they have to remix at their end. Yeah. Oh yeah. Yeah, yeah, that's true. Um so what would you like to share or promote?

[00:46:00] Oh, um don't know. Uh well, unlike you, I do hang out on LinkedIn, uh and I do love connections on LinkedIn, so anyone can find me at Marnie Wills, um give me a little chat. Uh I do do a thirty-minute AI strategy call. Oh, cool. Um and do I have anything coming up? I've got some local workshops that are up in the UK. Um no, I don't really have anything to sell.

[00:46:28] I kind of get it starts with a conversation with me and then, you know, we then work towards either one-to-one or business transformation, so a consultancy package, you know. Um so yeah. Oh, I am Oh, actually, one little thing then, I am launching a book. Oh, cool. Um towards the end of the year. It's called The Mindset of AI 2027. Um and I'm going to release them little bits at a time.

[00:46:59] Um and I am open to any kind of speaking opportunities to speak about different chapters within that, uh because then that helps me write my damn book, right? I know. I know. I know. Yeah, it used to be I noticed this, like who did this? There's a guy, um I can't think of his name right now, um but it used to be like people would write essays and then they'd put together a book of their essays, right?

[00:47:31] And like I thought about doing that with blog posts and stuff, but it's Now you could do it just with conversations. Like I record stuff and then just rip the text and then you could repurpose it. But um yeah, it's been great talking to you. Thank you so much. Cool. Thank you for having me. Right back at you. Yeah, take care. Bye. Let's Let's do this.

[00:47:59] Perfect.